Lead Generation

 

Across the industry spectrum, manufacturers and service providers of all descriptions are continually searching for cost effective methods to develop quality targeted leads designed to further business growth and development.

MRG's Telemarketing Services provide a structured, professional approach to business to business lead generation. Incorporating personalized direct mail and subsequent telemarketing, each potential lead is forwarded to our clients for immediate sales follow-up. All leads are structured so as to identify appropriate contacts, timelines, product or service history, and current needs.

"87% of direct mail does not receive a follow-up call."
Sales & Marketing Magazine

For example, Trade Shows in North America are a multi-billion dollar industry. Manufacturers of all sizes spend thousands of dollars in displays and man hours attending these events, with the ultimate goal of generating new clients and business.

Unfortunately, the best intentions for follow-up typically do not unfold as planned. Most leads remain untouched weeks and months after an event instead of hours and days. MRG's Telemarketing Services can turn the costs of attending a trade show into a profitable revenue generator.